Data Desk · AAPL live tape + 10-K

The market is writing a novel. DCF is still doing arithmetic.

Apple prints at $313.45. The 10-K is still a hardware company learning to be a services one. A textbook discounted-cash-flow model, fed the same 10-K, lands near $208.71.

Apple

Last print

$313.45

+1.1% session · 5Y from $312.41

$323.17$297.72
Open
$312.41
High
$316.83
Low
$302.25
CAGR
+6.2%
Ann. vol
+8%
Max drawdown
-3.5%
Mkt cap
$4.57T
P/E
36.1
52-week
$224.69 – $344.57
Sharpe (proxy)
0.77
Window
5Y
DCF gap
-33.4%

Implied DCF

$208.71

-33.4% vs tape

Street case

$160.32

-48.9% vs tape

MC median

$206.67

95.5% of paths below market

GBM year-5 median

$1,079.85

blend · annual μ + live realized σ

Fairly valued to moderately overvalued — if you believe cash. The tape is pricing the compounder the DCF refuses to fully capitalize.

AAPL live $313.45 · DCF $208.71 · Services is the mix that compounds. Ask Grok, or type use MSFT in the terminal.

AAPL revenue mix

Apple: Services through the stack

Services climbing through iPhone. Eight fiscal years of mix, not a slogan.

Services scaleSuper-cycleServices 20%+Services $109B20182019202020212022202320242025

FY2025 · Services 26.2% · 416B total.

Hardware

228298307

Latest year

$307B

4.3% vs prior year

Eight-year total

$2177B

iPhone, Mac, iPad, Watch — the installed base.

  • iPhone50% · $208B
  • Mac8% · $33B
  • iPad6% · $27B

Services

3778109

Latest year

$109B

12.9% vs prior year

Eight-year total

$574B

The series that compounds.

  • FY2018 mix14.0%
  • FY2025 mix26.2%
  • FY25 dollars$109B

Monte Carlo

AAPL · eight thousand shocks to the DCF

1.7%

$305.21$322.15

P5P50P95$118.95$728.54

$305.21$322.15

1.7% of paths

CDF 96.2%

Green dashed is the median. Red dashed is the live tape. Drag across bins to read P(range).

GBM finish table

Where the AAPL GBM finishes

Each cell is the share of simulated paths that finish a given year inside that price band.

Horizon$50–150$150–250$250–350$350–450$450–650$650–∞
Year 1
Year 2
Year 3
Year 4
Year 5

The lab

Open a module